You have never been asked your actual size.

You have been asked to pick a letter. But only 1% of online shoppers say that letter travels between brands — 32% say it usually does not. And men do not go hunting for a size chart, because menswear sizing is believed to be simple. A man who thinks his size is portable will never look, and will not find one if the store has none.

This store has 1,232 products and not one of them records a chest measurement. So instead of a size chart, here is a page that asks four things you already know, shows the arithmetic, and tells you exactly where its own knowledge stops.

83% / 87%of desktop and mobile apparel sites fail to give enough sizing informationBaymard · 1,765 UX hours
1%of online shoppers say their size holds between brandsPopsy Fit Fix · n=1,800
14%of men self-identify as plus-size — because men's sizing is believed to be simpleBaymard
16% vs 9%men's return rate on multi-size orders against single itemsWayflyer · 28M orders

0 of 5 answered

What you know

Five things. We are not asking for your measurements because none of our 1,232 products record them — a quiz about your chest would be theatre. We are asking for things that are already true of you.

The size you already own and trust

The one number you carry without a tape measure. Brands differ by up to two inches of chest at the same label, so this is worth more than anything else we could ask.

How that size sits on you

A label tells us almost nothing until we know whether it is working for you. This is measured against a garment you have already worn a hundred times.

How you want it to hang

Same body, different drape. This is the difference between buying a smaller block and a bigger one, and it is the one question a size chart can never ask you.

Height

Weight

Your block, flat

42in chest

4 in of ease · shoulder to hem 26.75 in

How sure we are

thin

0 of 5 answered. We will not sell you a garment on a guess.

Dashed outer line is the garment block. Solid inner line is yours. The shaded gap is the ease — 4 in, 2 on each side. Both are on one scale, from the same shoulder line.

What we can and cannot tell you

about this garment

Title: from the supplier feed
Product type: as filed by the supplier
Price: live from Shopify
Availability: live from Shopify
Size: the option list, unverified
chest of yours: nothing — a general average, which is the weakest thing here
shoulder of yours: derived from your chest
height of yours: Not given — this figure is an average
weight of yours: Not given — this figure is an average
inseam of yours: Not given — this figure is an average
Fabric composition: Not recorded. To close it: The supplier tech pack. Or one garment and a swatch.
Fabric weight: Not recorded. To close it: One garment and a scale. Ten minutes.
Fit measurements: Not recorded. To close it: One garment, a tape, and a flat surface.
Model worn size: Not recorded. To close it: One shoot. We have 13 on a model out of 1,232.
Care instructions: Not recorded. To close it: The care label. It is in the building.
Grade / size range: Not recorded. To close it: One garment measured flat, per size offered.
Country of origin: Not recorded. To close it: The supplier invoice.

We are not selling you this yet

Your inseam is unknown. Denim and trousers are most of what this store sells and they are the hardest thing to size blind, so we will not size them on a guess.

the size you already own — A label you trust converts into an approximate chest. Without one we are guessing at an average man.
how that size sits on you — This is worth more than a chest measurement, because it is measured against a garment you have already worn a hundred times.
your shoulder, across the seam — Shoulder decides whether an outer garment works at all. It is the measurement we most often get wrong, because the letter does not carry it.